Course curriculum

  • 1

    Welcome

    • Welcome

  • 2

    Intro to Blogging - Key Concepts

    • Why Blogging?

    • Intro to Content Types [Website Content]

    • Intro to Content Types [Blog Content]

    • Content Intent [Commercial vs. Informational]

    • Traffic + Monetization

    • Search Volume

    • Keyword Difficulty

    • SERP & SEARCH Intent

    • Keyword Research

    • SERP Features

    • Topic Clusters

  • 3

    Writing Fundamentals - Readability

    • Short Paragraphs & Sentences

    • Tone/Voice

    • Keep it Engaging

    • Diverse Vocabulary

    • Technical Jargon

    • Spelling & Grammar (Proof & Edit)

    • Add Value. Avoid Filler.

  • 4

    Writing Fundamentals - Formatting & Media

    • List Items (ul, ol)

    • Screenshots

    • Images

    • GIFs

    • Videos

    • Infographics

    • Emphasize CTAs

    • Table of Contents

  • 5

    Writing Fundamentals - SEO

    • Keywords

    • URL

    • Page Title

    • Headings (h1, h2, h3, etc.)

    • Interlinking

    • Word Count

    • Wrap Up

  • 6

    The Blog Writing System/Process

    • Intro to the Blog Writing System/Process

    • The Content Calendar

    • Populating the Content Calendar, Part 1 (SEO Analyst)

    • Populating the Content Calendar, Part 2 (SEO Analyst or Writer)

    • Writer Guidelines

    • Article Outline

    • Writing the Article

  • 7

    Bonus: Article Reviews & Feedback

    • Outline Creation - Skyscraper Article - "Lead Generation"

    • Article Review - Skyscraper Article - "Social Media Marketing for Lawyers"

    • Article Review - Info Article - "Alabama Gun Permit"

    • Article Review - Roundup Review - "LinkedIn Automation Tools"